Terraphilium
SENIOR GRAPHIC DESIGNER
Logo Design:
Performance
As a logo designer, my performance is characterized by a commitment to creating distinctive and impactful visual identities that resonate with clients and their target audiences. I excel in distilling complex brand values and messages into simple, memorable, and versatile logo designs. I take a strategic approach to logo design, considering how each element contributes to brand recognition and communicates the intended message. Through a meticulous design process, I ensure that logos are scalable, adaptable across various mediums, and aligned with the overall brand strategy.
Efficiency and collaboration are integral to my performance. I am adept at promptly translating client vision and feedback into visually compelling designs. Regularly seeking to expand my skill set, I stay abreast of design trends, emerging technologies, and industry best practices to enhance my performance as a logo designer. Ultimately, my performance is driven by a passion for creating meaningful and iconic visual representations that meet and exceed clients' expectations, contributing to the success and brand identity of the businesses I collaborate with, and are integral to my performance.
Create a logo for the visual identity of Bravo Music Inc. in its most explicit form using a graphic representation. They wanted a logo to imply moving forward, to show a timelessness, and to be fresh. Thus, it would appeal to younger people but not alienate older people. Bravo Music Inc. is a Cincinnati Musicians Association, Local 1 affiliate. They are a non-profit organization dedicated to connecting union musicians with the community's musical needs by funding educational and outreach concerts. Each year, they host a Musician's Ball, open to all, to raise funds to support their outreach mission. Check out their website: www.bravomusic.org
The band Strange Creature is a unique blend of songwriting and performance, in which blues and jazz are subtly merged in a folk style. Bass clarinet and flute are sensually entwined, producing a mesmerizing and stimulating sound. Strange Creature is a hand-drawn logo influenced by Middle-Eastern calligraphy, creating a contemporary, versatile design. The font, Ondine Lt Std, resembles a sea nymph but maintains simplicity to give an air of Arabian exoticism. The t-shirt design is based on the Rorschach inkblot test, leaving fans an individual choice in deciphering their own "strange creature.”
Andrew Christanthus chose the name Animal Discourse because, basically, we are all animals, but musicians are especially so. Managing musicians requires intense discourse. The logo was created using synonyms provided by the client to represent his interpretation of animals. The font blends the humanity of written forms with the clarity of animalistic design.
Menu Design
Performance
As a menu designer, I consistently strive to create visually appealing and user-friendly menus that enhance the dining experience. I focus on performance by ensuring that the menu showcases the offerings effectively and contributes to the restaurant's brand identity and ambiance.
Achievements
I have successfully designed menus for various culinary establishments, each with its unique style and theme. These achievements include creating menus that not only present food and drink options but also serve as marketing tools, enticing customers and increasing sales. Additionally, my designs have been recognized for their creativity and ability to capture the essence of the dining establishment.
Responsibilities
My responsibilities encompass understanding the culinary concept, target audience, and the restaurant's brand image. I collaborate closely with chefs, restaurant owners, and marketing teams to ensure the menu aligns with the vision. The layout, color scheme, typography, and imagery are carefully selected to convey the right atmosphere and encourage patrons to explore the offerings.
Learning
In this role, I am continually learning and staying abreast of design trends, color psychology, and the psychology of consumer behavior. I study the impact of layout choices on the diner's decision-making process and explore new technologies or printing techniques that can elevate the visual and tactile aspects of the menu.
Overview
Menu design is not merely a list of dishes but a storytelling tool that sets the tone for the dining experience. By combining creativity with strategic thinking, I aim to create menus that inform, engage, and leave a lasting impression on customers. My commitment to excellence in menu design lies in its power to enhance the overall dining journey and contribute to the success of the culinary establishment.
Efficiency and collaboration are integral to my performance. I am adept at promptly translating client vision and feedback into visually compelling designs. Regularly seeking to expand my skill set, I stay abreast of design trends, emerging technologies, and industry best practices to enhance my performance as a logo designer. Ultimately, my performance is driven by a passion for creating meaningful and iconic visual representations that meet and exceed clients' expectations, contributing to the success and brand identity of the businesses I collaborate with, and are integral to my performance.
Posters and Magazine Design
Performance
As a poster designer, my performance is characterized by a commitment to creating visually captivating and communicative designs that effectively convey the intended message. I consistently strive for excellence by merging artistic creativity with a deep understanding of the purpose behind each poster.
My performance is evident in my ability to translate complex ideas or messages into visually compelling and easily digestible formats. I focus on creating designs that capture attention and resonate with the target audience, whether for promotional events, informational campaigns, or artistic expressions.
Achievements
To create themed posters for different events.
DJ Harvination, a Greater Cincinnati area disc jockey for over a decade, was forced into early retirement due to the crippling Lou Gehrig's disease, or A.L.S. The venues where she played and the organizations for which she performed are countless. She was one of my closest friends. I am blessed to have been a part of her career, designing her posters and photo-recording her performances and experiences. The emotions of my work here run from the peaks of joy to the depths of sadness.
Magazine Design
I wanted to create magazine articles because I so strongly felt that HIV testing carried such a negative stigma and should be regarded as routine a part of health care as a TB test. I created my version of the logo because I was touched by the project's main organizer’s love of his shoes.
Marketing materials and publications
Performance
As a designer specializing in creating solutions for marketing materials, my performance is characterized by a dynamic blend of creativity, strategic thinking, and a commitment to delivering impactful visual assets. I consistently strive to produce designs beyond aesthetics, serving as powerful tools for communicating brand messages and achieving marketing objectives.
I excel in transforming conceptual ideas into tangible, visually engaging materials. From eye-catching advertisements to compelling brochures and digital assets, my designs are meticulously crafted to convey brand narratives effectively. I measure my success by the ability of my designs to resonate with the intended audience and contribute to the overall success of marketing campaigns.
Achievements
Applications Design and manage print collateral, including product and industry brochures/catalogs, advertisements, promotional and marketing materials, trade shows, demographics, PowerPoint templates, training materials, corporate letterhead, photography shoots, and Create and/or edit illustrations, both vector and raster formats.
Responsibilities
Develop exceptional design solutions and marketing materials for current and new customers to educate them about Balluff’s products.
Learning
Design and manage print collateral, including product and industry brochures/catalogs, advertisements, promotional and marketing materials, trade shows, demographics, PowerPoint templates, training materials, corporate letterhead, photography shoots, and Create and/or edit illustrations, both vector and raster formats.
